You Should.
According to Nathan Findling of Golden Technologies (or “Finn” as his friends know him), sparking a controversy in social media such as Twitter, Facebook, and recently Google Buzz, can have a profound positive effect on your business in Northwest Indiana. In this recent article, Finn describes a phenomenon that took place within a few hours this morning that became so big that it caused local media to intervene. The dispute was whether to continue using the #nwindiana hashtag versus a newer, shorter version, #nwi, on Twitter. Proponents of #nwi argued that it conserves characters (as Twitter only allows a total of 140 characters per “tweet”) while opponents cited the established hashtag as productive among existing networks. Regardless of whose argument has the greater merit, if your law firm was in the midst of this controversy–believe me–you would feel it in February’s bottom line.