In our “Blogging Special Feature” series, we are seeking to integrate other blogs from around Northwest Indiana in an attempt to cross-pollinate ideas and concepts across various trades and disciplines. We can all benefit from learning from others in our community about their respective businesses. With that, it is my pleasure to introduce you to Kathy Sipple, Northwest Indiana’s first “Social Media Coach”.
Forget everything you know about marketing for a moment. Now, I am going to encourage you to start with fresh, new, cutting edge ideas that could improve your marketing strategy at little cost to you and take your business to the next level.
Kathy Sipple is a social media consultant who seeks to educate your business on new marketing concepts utilizing social media in various creative ways. Her social media strategies can be tailored to any type of business and she has quite an impressive track record.
I met Kathy at one of several social media strategy events that she holds annually, and to say I was impressed is an understatement. I was lucky enough to attend one of Kathy’s social media training classes that was aimed at beginners like myself. When I met Kathy, I didn’t think of MySpace, Twitter, LinkedIn or Facebook as powerful marketing tools, but a few minutes with Kathy change my perception entirely. More companies are using social media marketing in attempt to reach more customers and stay connected with existing customers while reducing marketing costs, and I will snatch up any opportunity to capitalize from her powerful insight.
If you are lucky enough to get the opportunity to attend one of Kathy’s free social media strategy seminars, I would strongly encourage you to do so. It will change the way even you think about your business.
Sincere thanks,
Chris Buckley
Host, NWI Lawyer